Wednesday, August 9, 2017

A dress to smell: Superstitious by Frederic Malle

It takes guts to come up with a new floral aldehyde in the time the category is reckoned extinct, first and majorly, because this genre is tightly related to memories of past and their era is, begrudgingly, over. Secondly floral aldehyde is a heady floral sparkling soapy category that for its link to past immediately reminds of oldness, muscular weakness and lack of health, which accordingly confront with repulse. Many of the genre are barely loved in public, specially among young generation. Last year Chanel accomplished to revive their legacy with new No5 l'Eau - luminous floral aldehyde - to adapt it to contemporary fashion. Another remarkable work is Dominique Ropion's newest launch for Frédéric Malle. This fragrance is interestingly named Superstitious and more interesting is this perfume is not a modification of an earlier stuff. It's totally new and it's crazy! Nevertheless, it does not face problems Chanel have simply because it is a first class niche tag whose audience scarcely seen in Sephora.